Concrete vision
Concrete Vision is a premium brand that designs elegant and bespoke decorative pieces made from concrete, blending craftsmanship with modern minimalism. The full website was developed on WordPress, featuring a clean layout, smooth navigation, and a cohesive brand identity built from the ground up.
The project included the creation of a custom logo, designed to reflect the brand’s refined aesthetic merging strength, artistry, and sophistication through minimalist typography and subtle concrete-inspired elements.
A custom WordPress plugin was also developed to power the site’s unique sales model. Instead of a traditional checkout, each product includes a dynamic “Order via WhatsApp” button that automatically opens WhatsApp with a pre-filled message containing the product name, selected color, and direct URL. This allows personalized communication between customers and the brand, aligning perfectly with their made-to-order service approach.
The plugin integrates seamlessly into the WordPress dashboard, enabling easy management of product details and ensuring precise message formatting. The website’s overall structure was optimized for SEO, responsiveness, and performance, offering a fast, elegant, and intuitive user experience across all devices.
- Full WordPress Website Development
- Custom WhatsApp Order Plugin
- Logo Design and Brand Identity
- Dynamic Product and Color Message Integration
- SEO and Speed Enhancements
Project Summery
The Concrete Vision website combines full WordPress development, custom plugin functionality, and brand identity design into a cohesive digital experience. The custom plugin transforms traditional eCommerce into a personal WhatsApp-based ordering process, while the minimalist logo and layout reinforce the brand’s luxurious and artistic tone. This project highlights the balance between creative branding and advanced technical implementation.
